How fischer transforms sales training with Pedagogical AI
In a context where continuous training is essential to remain competitive, many companies are looking for innovative solutions to effectively train their sales teams. fischer, a global leader in fastening systems, offers more than 14,000 product references and regularly introduces new ranges. For fischer France, it was crucial to adopt an innovative LCMS platform to digitize and simplify training design, with the main goal of engaging its sales force and ensuring mastery of product references.
So how did the fischer team reinvent sales force training? Discover the testimony of Hugues Migeon, Technician – Trainer, along with feedback from three learners.
Overcoming large-scale sales training challenges at fischer
Hybrid learning to master complex products
fischer’s training challenges revolve around properly equipping its sales force with knowledge of the products they sell and the new ranges progressively introduced within the company.
To achieve this, fischer decided to digitize technical knowledge while maintaining a practical, face-to-face component in its facilities. This allows the sales force to be trained asynchronously and continuously.
“We provide technical, theoretical, and pedagogical content through Teach Up, while keeping hands-on product practice in our facilities so the sales force can fully master the products presented to them.”
Hugues Migeon, Technician – Trainer
Upskilling mobile sales teams with continuous training
In a constantly evolving context, it is crucial to equip, train, and support the sales force—especially as products become increasingly innovative and technical.
To meet this need, fischer adopted the Teach Up LCMS platform, providing maximum flexibility in content integration and improving the learning experience.
“This new Teach Up platform really adds value. Until now, training was either delivered by PowerPoint, or we had to find a slot once a year to bring the entire sales force together for a product training.”
Arnaud Climent, Key Account Manager
Why Teach Up was the right choice for fischer
Support that makes adoption easy
From the start, fischer had several selection criteria for its training partner—including the importance of choosing a French provider with a responsive support team to answer diverse questions.
“It was a real process of building trust and collaboration. We were immediately supported by someone who mastered the tool and could answer all my questions.”
Hugues Migeon
An intuitive LCMS platform anyone can use
Creating the first module was quick, with the ability to include multiple content formats (video, text, image, etc.).
“The tool is very easy to use. Honestly, it’s quite intuitive.”
Hugues Migeon, Technician – Trainer
Boosting efficiency by reusing existing training
One major advantage of Teach Up is the ability to repurpose existing documents, avoiding the need to recreate everything. This is especially valuable for the fischer Academy, which already has numerous training programs on a wide range of topics.
“Since our training center is already very developed, with many existing programs on various themes, I can reuse them. As a result, the return on investment is very fast.”
Hugues Migeon, Technician – Trainer
Reinventing sales training with AI
Creating engaging learning games with generative AI
Teach Up’s integrated generative AI helps save time when designing learning games, especially when inspiration is lacking. AI can be activated as needed.
On the learner side, these games make training more engaging and playful.
“Teach Up’s interactive experiences are like a game to learn.”
Chloé Geiger, Business Manager East
Scaling personalized training through Adaptive Learning
Adaptive Learning provides flexibility in the questions asked during training. Learners benefit from learning through error, with questions reappearing later in the module or in a different format if not answered correctly.
“Adaptive Learning offers flexibility in the questions. If the learner doesn’t get the right answer immediately, the question comes back later, or in a different form.”
Hugues Migeon, Technician – Trainer
In addition, Adaptive Learning allows training to be personalized to each learner’s pace.
“I’ve noticed it’s much easier to be trained at your own pace. For example, in the latest training on sealants and silicones, some parts were quite technical. I was really able to take my time on those screens.”
Edgar Koeppel, Area Sales Manager
For fischer France, the results of this new training strategy are measured by the increase in learners’ skills and their confidence in proposing products covered in the Teach Up modules.
“For us, the impact is clear: people are gaining skills. They are more confident in discussing and recommending products we’ve seen in the Teach Up modules.”
Hugues Migeon, Technician – Trainer
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