Scaling retail training across sites with digital innovation at Groupe Beaumanoir
Groupe Beaumanoir is a French family-owned company specializing in fashion retail and logistics. With its rapid growth in France and abroad, digitalizing training has become a critical priority.
“What tool should we choose to easily digitalize our training? How do we create e-learning modules simply? How can we ensure knowledge mastery? How do we keep employees engaged?” These were the questions raised by Aurore Vinolo, Training Manager, and Training Officers Margot Bluy and Léa Veni. Discover their answers, along with learner feedback from Mélanie Chlala, Sourcing Support Manager.
Groupe Beaumanoir at a glance
- Where? Saint-Malo, Paris, Lille, across France and internationally
- Sector: Retail
- Brands: Cache Cache, Bonobo, Bréal, Vib’s, Morgan, Caroll, and Sarenza.com
A strategic plan to scale training through digitalization
Choosing the LXP tool that makes digital training simple
One of Groupe Beaumanoir’s top priorities was to make training accessible to 100% of employees. That’s why the company made digitalization a cornerstone of its training strategy.
The first mission for the training team was to identify an authoring tool to internalize e-learning module design. They needed an LXP that was easy for trainers to use and intuitive for learners. After a full benchmark, Teach Up was chosen.
“Teach Up quickly made our shortlist because it met our requirements for simplicity, ease of use, and speed.”
Aurore Vinolo, Training Manager
Delivering relevant, impactful training across roles
Today, Groupe Beaumanoir offers employees two main types of e-learning modules:
- Mandatory training: covering topics such as cybersecurity and compliance
- Specific training: introducing new collections or providing best practices in textile purchasing
Online training is available on multiple devices. Corporate employees access it via computer, smartphone, or tablet. Store employees complete training directly on checkout registers.
“They need to complete e-learning on the cash register. So it has to be quick, easy to use, and effective—while still motivating them to go all the way.”
Margot Bluy, Training Officer
Taking training global with Teach Up
The group also used the momentum of digitalization to centralize training at the international level.
“Thanks to Teach Up, we were able to expand internationally. We can now centralize and support international teams by advising them, while also giving them autonomy and responsiveness to meet their own local needs.”
Aurore Vinolo, Training Manager
What added value does Teach Up’s LXP bring?
“Teach Up ensures message consistency. Employees can train wherever they are, whenever they’re available, and as many times as needed to master the content.”
Mélanie Chlala, Sourcing Support Manager
An authoring tool to boost Trainings
As part of its search for equipment and with the aim of creating and distributing impactful digital training programs, the pharmaceutical company has identified three key objectives in its specifications:
- Find an authoring software that is easy for healthcare teams and trainers with no web or design qualifications to use;
- Easily transform existing content into elegant, engaging training experiences with strong educational potential;
- Create innovative, interactive, and personalized digital learning paths for employees.
For trainers, Teach Up provides:
- Time savings in module design
- Easy adoption and usability
- Access to a wide range of features: pathways, modules, games, and more
For learners, the benefits are:
- A modern, engaging interface
- Fast and relevant modules
- Interactivity that motivates them to complete training
What are the favorite features?
Teach Up’s LXP boosts training impact with Adaptive Learning, which personalizes content to each learner’s needs.
“Adaptive Learning makes the learner an active participant in their training. It sets a rhythm for learning, challenges existing knowledge, and validates mastery.”
Léa Veni, Training Officer
The training team at Groupe Beaumanoir especially values:
- Learning pathways: introducing a sense of progress and making timeline tracking easier
- Hyper Memorization: ensuring long-term knowledge retention and mastery
- Learning games: offering varied ways to learn and bringing rhythm to training
One year on: results that speak for themselves
“With just four of us, we created over 120 modules in less than 12 months, with more than 4,500 regular users. The ratio between the number of authors, module quantity and quality, training hours delivered, and learners reached is extremely satisfying. The ROI is already there.”
Aurore Vinolo, Training Manager
“It’s a truly interactive tool that makes you want to train—without feeling like traditional training.”
Margot Bluy, Training Officer
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